AcquireX - Lead Generation
The purpose
The Lead Generation module:
- Sends sales leads or recommended activities to front line staff in branches or call centres
- Allows tracking of these leads, so you can see which have been actioned
- Provides a contacts database that assists with contact strategies and post-campaign evaluation
The full functionality
This module is a conduit that allows sales or other customer contact leads to be distributed to the organisation’s network. The system issues pre-prepared leads to the branches or call centre staff on the specified contact date.
Based on the data provided, staff will see which campaign the leads relate to plus further key information, enabling them to carry out each contact effectively.
As part of the package we will advise on establishing an effective contact strategy, ensuring maximum benefit is gained from this module. This ‘best practice usage’ draws on our consulting experience in working with such systems.
